When a hurricane hits, TV news crews jump into action. It is a unique opportunity for them to cover dramatic events as they happen and to see how close they can come to killing the weatherman without being sued. “Mitch, we would like you to report from the end of the pier while strapped to this large sail.” After all, nothing conveys the intensity of the storm better than shots of a grown man about to be swept out to sea. “Channel 5 congratulates our own weatherman, Skip Jones, on his TV award for Best Location Reporting. The certificate will be presented to his widow tomorrow afternoon.”
Brilliant! Wonder how I can get the folks at CNN to see this?......
Posted by: Kim Weiss, Blueplate PR | August 30, 2011 at 11:56 AM