Colas are great-tasting beverages that look like the run-off from the work bay of a Jiffy Lube. As a result, in their ads Coke and Pepsi tend to emphasize the flavor. They use terms like “crisp” and “refreshing” rather than, say, “brown liquid”. Describing a drink as “brown liquid” does not make your mouth water. Instead it gives you the dry heaves.
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